2014 a record for Porsche sales
Porsche enjoyed record sales in 2014, joining the likes of Audi, Bentley, BMW, Mercedes-Benz and Rolls-Royce. The German sports car marque managed to deliver 189,849 cars to customers worldwide in 2014, which was up a substantial 17 percent on the 162,145 cars in the previous year.
There appears to be no sign that this sales performance is slowing, as during December of 2014 Porsche sold more than 20,000 cars in a single month for the first time, with the final figure coming in at 20,644 cars.
Sales were up in all markets for Porsche. The U.S. ranked as the number one market in the world with over 47,007 cars delivered, up 11.1 percent on the 42,323 cars delivered the previous year.
China was just a hair’s breadth behind, with 46,931 cars delivered in 2014, up 25.4 percent on the 37,425 cars in the previous year. The third biggest market for Porsche was its home market of Germany where 23,841 cars were delivered, up 15.5 percent on the 20,638 cars in the previous year.
The strong growth in sales is attributed to a booming luxury market as well as the introduction of the Macan crossover, which alone accounted for roughly 45,000 sales. Crucially, as much as 75 percent of Macan customers were new to Porsche. And in case you were thinking Porsche may be losing its sports car image, more than 30,000 examples of the iconic 911 were sold in 2014.